I read a great article published in the McKinsey Quarterly called “The coming era of ‘on-demand’ marketing.” The piece explores how emerging tech is about to radically personalize the consumer experience, so naturally it caught my eye. The author begins with something we all know: “What’s fueling on-demand marketing is the continued, symbiotic evolution of [...]
Read moreMiles Young’s recent piece in Business 2 Community titled, “Choosing the Best Digital Marketing Approach for Your Business,” examines the strengths and weaknesses of both social media and email concluding that, “A versatile marketing strategy with cross promotion between email and social media is the best way to reach the highest number of customers.” While [...]
Read moreCustomer attrition is a bad thing. Businesses make significant investments in acquiring customers and losing them hurts! But what exactly is attrition? Can we measure it? And if we can’t measure it, how can we possibly predict it? Let’s start with a simple definition: a customer has attrited if she has stopped doing business [...]
Read moreVisitors to e-commerce sites end up in four buckets: Purchasers Bouncers Cart abandoners Undecideds Purchasers, well, purchase. Bouncers arrive and leave immediately. Maybe they landed on your site by mistake. Maybe they instantly disliked what they saw and decided to leave. Who knows? In any event, it is likely to be a waste of time [...]
Read moreWe are in Palm Springs, California this week attending eTail West. Numerous retailers have stopped by our booth to talk about our approach to hyper-personalizing email programs. And we have learned a ton about their challenges and prior experiences with personalization. We heard from some that they have tried to personalize their emails using the same [...]
Read moreWe are occasionally asked about the science – machine learning, econometrics, statistics, optimization etc. – that powers the CQuotient hyper-personalized marketing platform. While the specifics are proprietary, we are happy to list the handful of books that we have repeatedly turned to for inspiration and ideas. If you are interested in these sources and why we find [...]
Read moreThese days, I am often reminded of a story my Economics professor told in grad school to illustrate how theories can get in the way of making money (in this case the efficient market hypothesis). The story goes roughly like this: An economist and a businessman are walking down the street. As they walk, they [...]
Read moreHappy New Year, everyone! 2012 was a busy and productive year for us at CQuotient. We accomplished a number of things we are very happy about and we are looking forward to 2013. The holidays always put me in a reflective frame of mind and as I thought about our experience working closely with several [...]
Read more“With enough data, the numbers speak for themselves.” – Wired Magazine editor-in-chief Chris Anderson “The numbers have no way of speaking for themselves. We speak for them.” – Political forecaster Nate Silver With enough Big Data, will truths and insights be so evident that they just pop out? Or will human judgement and interpretation continue [...]
Read moreLet me start with the obvious – there’s a tremendous amount of buzz around Big Data. According to this Forbes article, Big Data is now deep into the hype phase of the innovation cycle. All the classic signs are there: you can eat buffet dinners all 52 weeks a year at Big Data conferences, Big Data [...]
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