CQuotient offers retailers breakthrough technology for hyper-personalized email marketing. By capturing data from every customer touchpoint, mining behavioral signals using advanced predictive algorithms and overlaying deep retail domain knowledge, CQuotient enables marketers to drive substantial incremental revenue via highly relevant, individualized emails.
Email is a retailer’s best way to reach and influence a customer’s behavior. It is inexpensive, easy to personalize, highly trackable and has the broadest reach to store, Web and mobile customers alike. In short, it is the connective tissue across all your channels. However, most retail email marketing groups are resource constrained, so all their energy is spent executing large volume batch and blast emails, not on higher performing, personalized emails. As customers expect more and more from the retailers they frequent, the batch and blast approach is no longer sufficient.
CQuotient offers a better way.
Our capabilities include:
- One-to-One Content - Dynamically tailor the content of your message to each individual recipient to make it is as relevant as possible. Using pre-built dynamic content modules within your email templates, CQuotient can show any number of specific in-stock items that the recipient is likely to find interesting. Combine this with the ability to show a specific offer that triggers the particular behavior you want from that customer, and you have a truly unique and compelling message to every individual customer on your email list. Learn more.
- Predictive Segments - Automatically assemble segments based on customer Lifecycle, Merchandise propensities and Channel preference. Our advanced models predict who is most interested in which messages, enabling you to precisely target your message to those who most want to hear it. Learn more.
Whatever your needs, our technology will leverage these capabilities – separately or in combination – so that you achieve powerful results.
Incremental Revenue Without Incremental Effort
- Powerful Results. We harness the power of Big Data by utilizing cutting edge predictive techniques created by MIT rocket scientists and deep retail domain experiences to turn what might be “interesting insights” into tactical actions that drive revenue. Retailers who use CQuotient routinely see dramatic increases in engagement, satisfaction and spend per customer.
- Automated. CQuotient does all the hard work and real-time processing for you. In fact, our retail clients find personalizing with CQuotient to be LESS work than sending out batch and blast emails. We partner directly with your existing email provider, and you can monitor the results using your current systems.
- Flexible. Our goal is to make it as easy for you to get benefit as possible. So we can be very flexible in how we integrate with your marketing schedule. We can help you create new programs or make your existing programs better. We can drive automated triggered programs or improve scheduled and/or ad hoc campaigns. You can use CQuotient Predictive Segments and One-to-One Content together or independently. The best and fastest way for you to see value is how we want to help.
Try CQuotient and see for yourself! You can be up and running very fast and will see results almost immediately.Contact Us